Kooks Kitchen
Salad Bar
Kooks is a vegan salad bar located in Melbourne, Australia. With two restaurants located in Prahran and South Melbourne, Kooks Kitchen offers incredibly creative salads, soups, juices, smoothies, and sweet treats, making healthy food damn tasty. The branding challenge was to keep the casual atmosphere elevating the perception of vegan food. The visual identity brings simplicity and elegance with a rock’n roll tagline.

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Branding
Packaging
Signage




Brand elements




Stationary





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